Post Apocalyptical Farming – PodPonics
February 8, 2012
Posted by on
Do you ever walk past a vacant building & think about what else it could be? Surely, in the post housing bubble apocalypse we call today, vacant buildings aren’t hard to come by. Why not just tear them down & use the land differently – like growing food? In order for land to be reverted to arable land, the process due to having to expel mercury, sulfates etc., the byproducts of constructing & maintaining a building, requires extensive and expensive solutions. As a matter of fact fertile soils take thousands of years, requiring a combination of climate, geology, biology and a smidgen of luck.
I attributed my vision of a hydroponic farm land in form of vertical inner city farms housed in old Macy’s buildings or Ford plants, more to the heavy duty Science Fiction & Fantasy influence my grandpa and mom put me through as a child. As it turns out, thinking outside of the box couldn’t be more timely, even if it puts the thinker right back into one. The box more specifically a shipping container and the visionaries: the entrepreneurs of PodPonics.
PodPonics came into existence in 2010, Matt Liotta, founder and CEO of the company tells me. The motivation behind the endeavor: to create pesticide free, locally grown lettuce that laughs at the carbon footprint comparison to California grown lettuce not to mention its incredible freshness, texture and taste. Don’t be fooled by labels mentioning fresh. PodPonics will have the first bite of lettuce savoring in your mouth within hours after harvest. The only way to get fresher than that is grassing on an edible wall perhaps?! What originally started out as a couple of shipping containers on Ponce de Leon has now grown into a total of 16 containers, located near Hartsfield International Airport.
Matt’s done his research & knows his main competitor well. Conventionally grown California lettuce produces eleven and a half tons per acre versus 989 tons per acre that PodPonics patent pending systems can bring forth. In a test market Whole Foods priced PodPonics Spring Mix at $3.49 per bag, a lucrative slot between $3 priced California lettuce and the $4 organic brand. It’s hard to imagine our local stores without hydroponically grown goods from here on out. The benefits are too stark to miss. Hydroponics applications can be highly controlled & independent from climate changes. While tied to the grit PodPonics has figured out how to run operations with off-peak energy. Simultaneously, the minimal amount of space it takes to grow a vast amount of crops has attractive implications for highly populated dense urban areas.
There was one realization amongst many standing out from my visit at PodPonics. As beautiful as a traditionally set farm is, as beautiful and serene can a perfectly acclimated shipping container be in its very own zen filled way, housing NFT systems filled with crisp green lettuce with skinny T5 bulbs illuminating a future of farming quite possibly.